The name Maurice Lacroix stands for
50 years of expertise in the manufacturing of high-quality watches.
In 1961, Zurich-based Desco von Schulthess AG acquired an assembly
facility in Saignelégier, where it produced the private label watches
for both the national and international markets. In 1975, the company
introduced its first watch under the name of Maurice Lacroix.
Today Maurice Lacroix is one of the most successful Swiss watches
brands in the world.
